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advertising of goods

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  • advertising —    by Malcolm Barnard   Advertising (like fashion (q.v.) to which it is closely related) is a central part of Baudrillard s account of consumption and consumerism. Baudrillard s explanation of advertising begins from the observation that… …   The Baudrillard dictionary

  • advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… …   Universalium

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • advertising space — ➔ space * * * advertising space UK US noun [U] MARKETING ► space in a newspaper, on a website, etc. that people pay for to advertise something: »It aims to generate revenue by selling advertising space on its site, as well as from sales of… …   Financial and business terms

  • Goods and Services Tax (New Zealand) — Goods and Services Tax (GST) is a value added tax introduced in New Zealand on 1 October 1986 at 10%. It later increased to 12.5% on 1 July 1989 and was further increased to 15% on 1 October 2010. End users pay this tax on all liable goods and… …   Wikipedia

  • advertising — (Brit.) ad·ver·tis·ing || ædvÉ™taizɪŋ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… …   English contemporary dictionary

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Goods and Services Tax (Australia) — The GST (Goods and Services Tax) is a value added tax of 10% on most goods and services transactions in Australia.It was introduced by the Howard Government on 1 July 2000, replacing the previous Federal wholesale sales tax system and designed to …   Wikipedia

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